Stylish, well dressed, well fed and well loved, South Yarra has been a magnet for Melbourne’s bourgeoisies ever since it established as a suburban retreat from town in the mid 1830s. As the name suggests, South Yarra lies on the banks of the Yarra River, about four kilometres south-east of Melbourne's Central Business District.
To the locals, and the hundreds of thousands of local and international visitors that flock to its gardens and shopping hubs each year, South Yarra may well be considered Melbourne’s most vibrant and sophisticated suburb – the place one goes to shamelessly see, and be seen.
Like neighbouring Toorak, South Yarra’s wide streets, sloping hills, river and township views, made it a hit with Melbourne’s elite set.
Chapel Street is regarded as South Yarra’s backbone. Synonymous with fashion, dining and lifestyle shopping, the 4 kilometre strip has spring-boarded a large number of young designers to international acclaim. Local restaurants, including Cafe & Cucina and Lynch’s on Domain Road are often booked well in advance, usually to Melbourne’s business identity crème.